Action guideline for BRT of modern channel.pptVIP

目录 Catalog （续） 终端管理小组的基本职责Basic responsibilities for outlet management team 1、研究终端发展，制定不同类型终端策略和实施程序 We will make research on outlet development, work out different types of outlet strategies and implementation program. 2、制定不同类型终端的绩效考评标准 The evaluation criterion for different types of outlet will be validated 3、规划终端，对不同类型终端客户进行分类管理 The planning will be made on outlets, the classified management will be fulfilled for different types of outlet customers 4、协调并帮助全国各区域终端工作人员开展业务工作 We will try to coordinate and help the people in the field in their business operation 5、制定重点客户的销售预测及费用预算 Sales forecasting and expense budget for key accounts will be worked out. 6、建立各重点客户档案资料（包括合同） Account book for each key accounts will be established(includes contract) 现通重点客户管理BRT小组行动指南——岗位描述 BRT action guideline for management of modern channel key accounts Job description 终端管理小组的基本职责Basic responsibilities for outlet management team 7、对开展全国性合作的重点客户，全面介入全国合同的实质性谈判 We will initiate substantive negotiation with national key accounts on national contract issue 8、制定重点客户的进场品项及进行价格控制 We will validate in-store categories for key accounts and fulfill price control 9、进行促销规划，安排全国性的促销活动，并做好总结分析工作 On one hand , we will make promotion planning and arrange national promotion activities. On the other hand, we will make summarization and analysis on it. 10、每月汇总重点客户的销售状况、促销总结，进行月销售分析 We will collect sales performance for key accounts monthly, make promotion summarization and monthly sales analysis. 11、进行季度重点客户绩效考评，及时调整工作战术 We will make performance evaluation on key accounts monthly, and improve tactics 12、与各地的业务经理保持经常性的联络，听取各地在重点客户实际工作中遇到的 障碍，并寻求解决方案予以协助解决 We will keep normal contact with business managers in the field in order to know barriers in the practice related with key accounts, so that the solution will be addressed for solving it. 现通重点客户管理BRT小组行动指南——岗位描述 BRT action guideline for management of modern channel ke