宏观调控下中国房地产企业商业模式的研究.pdfVIP

企业应该如何选择商业战略?本文从这一问题为出发点，从企业商业模式的角度研究， 并提出可供参考的解决问题的思路。 本文的研究中采用规范分析与案例分析的研究方法。本文在从一个新的视角，也就 是房地产企业商业模式的角度上去分析企业的战略选择。首先，本文叙述并分析了国内 外关于企业商业模式，特别是房地产企业商业模式问题的研究现状，进行了综合与评述。 依据统一明确的理论和原则，本文总结了近几年国家针对于房地产行业所紧密出台 的调控政策法规，深刻地研究了房地产发展背后主要的驱动因素。依据房地产行业外部 环境的变化，提出房地产企业所面临的十大挑战并给出了应对策略建议。最后，从商业 模式的角度研究房地产企业战略方向的选择，以标杆企业万科模式为案例，提出转型的 九个建议。 关键词：宏观调控：房地产企业；商业模式 ABSTRACT The blowout of real estate market in 2009 led tO the expansion of sale area and the sharp increase of house price．Under the certain condition of economic revival，the price of the estate has become the main foothold of the government’S concern for the people’S livelihood and regulation of asset price．At the beginning of the year of 20 1 0，the real estate market embraced a new round of government regulation，the measures of which remain basically similar to that of the year of 2003 and 2007，The foundation of which was still the restraint ofthe exploitation ofland resources and credit，the increase ofpurchase cost and the punishment of developerS．The frequent new macro—control policies changed the short-term expectation of the market and the consumers began tO cultivate a wait—and—see attitude．At the beginning of 201 1．rhe eight policy measures of real estate market that have been decided on the Executive meetings of the state council(hereinafter referred as NATIONAL EIGHT MEASURES)basically：determined the macro-control direction of this year，that is implement the policy of credit tax to combat speculation，promote social housing construction to alleviate the rigid demand of the market，to guide the house price tO raise smoothly and to strengthen fundamental housing security． The real estate is still one of china’S most profitable trade and it is also the one that most vulnerable to policy contr01．For the moment，if house price and quantity keep going on，the government definitely will not sit still for this and the recent research by The Ministry of Land and Resources has already showed that control policies are going o