天津开发区(泰达)城市品牌塑造和营销策略研究.pdfVIP

ABSTRACT S证ce the beginning of 2 1 st centur)，，competition anlong cities is beconliIlg 妣re弱吨ly慨ified uIldcr也e EconoIIlic Globalization．If onc c埘w a11_ts t0 achieVe a Ve巧good deVelopment，it must haVe t11e courage t0 face competition， t11rough Various ways and means t0 win me co加peti60n，锄d create a good ci秒b姗d is one of也e important way t0 winnj．mg也e conlpetition．A ci锣well-lmown intemational brands c觚bring more developm既t rcsources觚d opponImities t0 tlle ci吼也e taste趾d image of cities c锄be upgraded，public confidence and研de c锄be enllanccd觚dthe c时c锄winiIlme fiercecompetition． TEDA as a china觚s协te·1e