chap008.ppt

Sources of Secondary Data: U.S. Government Sources: (1)?Foreign Trade Report FT410 (2)?International Economic Indicators (3)?Market Share Reports (4)?International Marketing Information Series (5)?Trade Opportunities Program (TOP) (6)?National Trade Data Bank (NTDB) 8.9.3. Sources of Secondary Data: Websites for International Marketing (Cont.) 8.10. Case Study 案例分析：某洗涤用品市场调研报告 8.11.本授课单元归纳与总结 了解了国际市场营销调研的范围以及调研的步骤。 探讨了二手资料的可获得性和二手资料验证的必要性。 学习了定性研究和定量研究以及收集原始数据过程中的问题 8.12. Homework Discuss how the shift from making “market entry” decisions to “continuous operations” decisions cr