_Annual_Marketing_Plan_Templates分析.ppt

* This overview slide of the team’s Tactical Action Planning serves as a summary slide which ties together the flow of the Annual Marketing Plan by leveraging off of the Key Drivers which direct the strategic and tactical needs of the brand. Basically, each Key Driver the team developed has the intention of ensuring that specific stakeholder behaviour is achieved. In order to realise this behaviour, key tactics, a budget to implement them and performance measures to ensure that they are being achieved must be considered. This slide should only present a macro view of the Tactical Action Pl