电子商务英语期末真题试卷.docVIP

浙江工贸技师学院 2012第一学年 电子商务英语 期末考试 （开卷考查） 班级： 姓名： 学号： 请填写对应的电子商务术语的英文单词。 20分 公司与顾客之间的电子商务 缩写 互联网 在线拍卖 中小企业 库存 零售商 供应链 电子零售 实体店+网络的零售商 电子现金 电子资金转账 支付处理服务系统 物流 配送 在线订货 最优化 目标市场 目标客户 网络营销 仓储 请把下面的英文句子翻译成中文。（40分） Business to consumer electronic commerce B2C means retail transactions of products or services from businesses to individual shoppers. 2 C2C is conducted by several different ways over the Internet; the typical and well-known C2C activities are auctions. 3 The issuing bank sends the transaction to the processor, either authoring the payment or not. 4 Authorization determines whether a buyer’s credit card is active and with sufficient funds. 5 This requires the quick and effective suitableness of the logistics departments. 6 Retailing conducted over the Internet is called electronic retailing, or e-tailing, and those who conduct retail business online are called e-tailers. 7 Internet marketing can be a time-and cost-saving supplement to the overall marketing strategy. 8 To meet the requirement of the customers, enterprises have to set up logistics networks consisting of a lot of small distribution centers in the sales area, which have resulted in the fragmented inventory, higher inventory level, more warehousing facilities and frequent distribution. 3. 请把下面的短语翻译成英文。（40分） （1）快捷可靠的配送 （2）控制库存和运输成本 （3）方便快捷的在线订货系统 （4）赢得市场竞争优势 （5）供应链的竞争 （6）降低物流成本 （7）市场竞争力 （8）经济效益 （9）建立物流网络 10 优化设备和人员 2