广东省佛山一中高一英语教案 Teaching Plan.docVIP

Teaching Plan for Advertisement Teaching Material: Communication Workshop Advertisements in Unit 10 Money, Module 4 Class Type: Reading Writing Teaching Objectives: Get the general idea of the layout of an advertisement by reading some advertisements in L4 CW. Try to work out an advertisement in groups. Teaching Important and Difficult Points: Get the layout of an advertisement and some techniques to make an advertisement convincing Work out an advertisement. Resource Used: A multimedia system Teaching Procedures: Step 1. Lead-in. Begin a discussion with the following questions: ①Why are there so many advertisements in our life? ②What’s the purpose of making an advertisement Step 2.Pre-writing Guided reading: From the point of writing, Ss are guided to read the advertisement in CW, the main purpose of which is to work out the layout of an advertisement and the techniques to make it convincing. Read the advertisements in L4 as a consolidation of what Ss have been told about writing an advertisement from the above process. Step 3. While-writing Give a writing task from the Bulletin Board. Ask the Ss to work in a group of four to work out an advertisement according to what they have learnt. Before writing, give out the rules of self-assessment. Step 4. Post-writing Self-assessment. Share several advertisements with the whole class. Deal with any problem raised from the passage. Step 5. Homework Language Power Ex1-3 on Page 60