工商人类学在网络营销应用.docVIP

请将我指出的小问题解决了，另外，请一定遵照学校规定的行文规范，严格遵循毕业论文的模板。找两位同学帮你阅读修改一下。另外，英语部分我做了点改动，请解决编排方面的问题（我不知你是如何造成的，所以无法帮你）。记住，我只有明天的时间给你签字了。 工商人类学在网络营销的应用 摘要： 1924年著名的霍桑工程成功地将人类学参与式观察研究方法融入商业实践活动，并取得巨大经济效益。而后，工商人类学一词应运而生，意即运用人类学方法解决商业实践问题。工商人类学作为一门独立学科，带着它过去几十年的发展硕果，沉甸甸地走进互联网时代。互联网为商业信息交换提供了便利平台，然而亦给商业信息传递（即网络营销）制造了更多噪音。自此，精准营销日渐成为商业实践成功的评判标准。精准化意味着充分掌握消费需求及消费习惯，因而工商人类学方法逐渐被尝试运用到网络营销方法中。本文将通过介绍当前工商人类学方法在网络营销中的应用概况，描述分析其二者融合的有效性以及未来发展趋势。 关键词：工商人类学、网络营销、精准营销、Google Analytics、社交媒体 Application of Business Anthropology in E-marketing Abstract In 1924, a?known?project named the?Hawthorne?worked successfully?by putting anthropological?participant observational research methods?into?commercial?practice, which?had made great economic?benefits. A term?of business?anthropology came into being since then, which means?to solve?the?problem?of?business practices by the?use?of?anthropological?participant observational research methods.?The?business?anthropology,?worked as?an?independent?discipline, is getting into Internet era with?its achievements in the past few decades?of development.?The Internet?provides a convenient?platform?for?business information exchange; however,?it created more?noises to?the?transmission of commercial information?(network marketing).?Since then, precise marketing is eventually?becoming a?key factor to successful?business practices.?Precise marketing means?to know of?consumer demand and?their consuming habits perfectly, thus, business?anthropological methods?have been gradually?applied?to?network?marketing.? This article?will make a conclusion of the use of business?anthropological research method in the network?marketing?area;?meanwhile, it also presents a descriptive analysis of?the effectiveness?of integration?and?future?development trends. Key words: Business Anthropology, E-marketing, Precise Marketing, Google Analytics, Social Media 目录 1．工商人类学概述 4 1.1 人类学定义及其研究方法 4 1.2 工商人类学的起源及其应用意义 4 2. 工商人类学在网络营销的应用概述 6 2.1 工商人类学在网络营销应用的必要性及可行性 6 2.2 互联网单向观察法—