REVOLUTIONARY CHANGES IN THINKING ABOUT INTELLECTUAL PROPERTY AND VALUE.pptVIP

MAKING INTANGIBLES A VALUABLE TANGIBLE ASSET GENERATING VALUE BY RELYING ON INTELLECTUAL CAPITAL John D. Swaim swaim@ +41 78 808 78 50 REVOLUTIONARY CHANGES IN THINKING ABOUT INTELLECTUAL PROPERTY AND VALUE Economic Paradigm Shift Relative importance of Intangible Assets/ IP In the U.S., since 1980, the average ratio of market capitalization to book value has risen from slightly over one to a multiple higher than five. In 1970, intangible assets represented less than 20% of the market value of the majority of U.S. public corporations. Now they represent 90%. Communication/IT Revolution Me