intergrating skills.pptVIP

Advertising is a _____________ industry. It has gone ______________ with radio, television and other media. People ______ to ads in different ways. Some think ads are useful and help _________ make informed _______ while others _______ companies ______ using ads to mislead us. Companies can influence customers’ choices by introducing a ______ name and _________ products _______ customers’ needs. There are so many ads for customers that advertisers must try to _____ their message _______ by ___________ their emotions. Ads help companies and ________ in all kinds of ways. They can help companies increase sales . At the same time , they help customers choose among all the _______ products. In fact, truthful ads provide good information,and help customers compare feathers, functions and costs. Some governments name a famous person as their spokesman or _________ to make people _____ of their ______problems and policies. Customers should ______ themselves by _______ an eye _____ for bad ads, telling false information from real facts and making good choices. Key phrases 1 differ from=be different from 2 attach to=connect with 3 attach importance to… 4 start with… 5 with the purpose of… 6 point out 7 refer to 8 make sense 9 think twice 10 partly …and partly… 1 不同于 2 附着/联想 3 给予重视 4 以…开始 5 以…为目的 6 指出 7 指/参考 8 有道理 9 慎重考虑 10 一方面… 另一方面 Language points differ from : be different from Chinese differs greatly from Japanese in pronunciation. This method is different from that one. The two cars are different in color. 4.When translated…:When it was translated When questioned about the murder, she became tense. Disturbed by the noise, we had to finish the meeting early. 5.make sense有 意义；明智；有道理 in a sense 在某一方面；就某种意义来说 make sense of 理解；懂；明白 He has a good sense of smell. The sentence doesn’t make sense any way you read it. 1. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 2. The choice of a new generation. 新一代的选择。（百事可乐） 3. Take T