肖彬(定稿).docVIP

分类号： U D C： 密 级： 编 号：2008521220 成都信息工程学院银杏酒店管理学院学位论文 经济型酒店的发展现状及对策探讨——以成都市场为例 论文浅析净来净水器的营销策略 ——以成都市场为例 作者姓名：邬云云 学号：2008521220 指导老师：刘琳 摘要：近年来，中国经济迅速发展，尤其是随着成渝经济一体化，成都的经济型酒店取得了快速的发展。在市场快速发展的背后，行业也存在许多问题，比如单体经济型酒店过多，行业同质化严重，人才资源匮乏，品牌意识薄弱等阻碍着经济型酒店乃至整个成都市场的进一步发展。针对成都经济型酒店的一系列问题，本文进行了调研、分析和对策探讨。本文分为三个部分，第一部分阐述了经济型酒店的基本概念，发展历程以及其特点；第二部分分析了成都经济型酒店发展的现状及存在的问题；第三部分针对成都经济型酒店所面临的问题提出了相关对策。本文的主要目的是经济型酒店在面对机遇与竞争并存的市场环境下，酒店如何认识和解决自身存在的问题，从而提高经济型酒店的核心价值与市场竞争力。 关键字：净来 净水器 发展 对策 On the Development of Economy Hotel Marketing and Countermeasures ——Take Chengdu Market As an Example Abstract: In recent years, with Chinas economic developing rapidly and the integration of the?Chengdu-Chongqing?economic regions, Chengdus economy hotel industry has achieved rapid development, But at the same time, there exist many problems under the rapid development of the market, such as too many single hotels, homogenization of the industry, serious shortage of human resources, weak of brand awareness. Such problems are not only hampering the further development of hotels, but also the whole market. To solve these problems in Chengdu market, this paper will make some simple countermeasures.?This article is divided into three parts: the first part introduces the basic concepts, the development and the characteristics of economy hotels; the second part analyzes the development status and the existing problems of Chengdus economy hotel; the third part puts forward relevant countermeasures that Chengdu’s economic hotels are facing. The main purpose of this article is that what can economy hotels do when facing opportunities and competition; and how to analyze and solve problems, in order to enhance the core value and market competitiveness of economy hotels in Chengdu. Key words: Economy Hotel Development Countermeasure 目 录 引言 1 1 净来净水器概述 1 1.1净水器的概念 1 1.2净水器的发展历程 1 1.2.1萌芽与发展初期 2 1.2.2蓬勃发展时期 2 1.2.3品牌调整时期 2 1