Business Environment SWOT.pptVIP

Checklist for AnalyzingOrganisational Strengths and Weaknesses Ben Jerry’s: a SWOT analysis * Where do firms find growth in poor economic times? Example: Financial Services Industry (Bank of America and NationsBank) Past strategies: In the 1990s, NationsBank / Bank of America expanded through asset gathering, diversification (i.e. inter-state banking, geographic, product, etc.). In less 10 years they went from a roughly $8B to more than $620B on $35B in revenue in 2001 MA History: 1992 NCNB and CS Sovran to form NationsBank 1994 NationsBank acquired MNC 1995 NationsBak acquired BankSouth 1996 NationsBank acquires Boatman’s Bank Montgomery Securities 1997 NationsBank acquired Barnet Bank 1998 NationsBank and Bank of America merged Major thrust: US-based retail banking: - Consumer banking accounts for over 61% of Bank of America revenue NI Continued next page * * * * * * * * * * * * * Business Environment What Are the Firm’s Strengths, Weaknesses, Opportunities and Threats ?  S W O T represents the first letter in S trengths W eaknesses O pportunities T hreats For a company’s strategy to be well-conceived, it must be matched to both Resource strengths and weaknesses Best market opportunities and external threats to its well-being S W O T Management and Organization Management know-how Degree of centralization Organization charts Brand name image Finance Profit margin Debt-equity ratio Inventory ratio Return on investment Credit rating Marketing Distribution channels Market share Advertising efficiency Customer loyalty Pricing strategy Service reputation Distributors Production Plant location Machinery Purchasing system Quality control Productivity/efficiency Human Resources Employee experience and education Turnover and absenteeism Work satisfaction Product Product life cycle New-product innovations Cost advantage Technology Production line Financial resources Sales revenue Product quality SWOT Analysis S W O T Things the company does well. Th