商业计划书(参考) 商业计划书 .doc

商业计划书(参考) 商业计划书 商 业 计 划 书 2009 本文版权归××所有 未经书面同意，不得以任何方式抄袭、节录或翻印。 ××公司 年×月×日 ×××项目商业计划书 [联系人] ： ×× [电 话 号 码]： ×× [电 子 邮 件]： ×× [地 址]： ×× [网 址]： ×× (正在建设中) [核 心 成 员]：×× ×× ×× [人 员 简 介]： ×× ×× ×× 目 录 第一部分：执行概要································ 1、团队基本情况··································· 2、团队人员及开发能力····························· 3、团队经营方针和发展战略························· 4、目标市场······································· 第二部分：运营计划································. 1、经营项目······································· 2、经营目标······································· 第三部分：市场分析································ 1、服务需求调查··································· 2、价格需求调查··································· 3、竞争调查······································· 第四部分：市场预测································ 1、市场购买力预测································· 2、服务内容的预测································· 3、市场占有率预测································· 4、人力资源预测··································· 第五部分：产品策略································ 1、产品组合及策略································· 2、产品组合的动态平衡····························· 3、 产品生命周期策略······························ 第六部分：营销计划································· 1、宣传策略········································ 2、营销战略········································ 3、定价策略········································ 4、推销手段········································ 第七部分：融资需求与投向··························· 1、资金投向········································ 2、需求说明········································ 3、产品成本及盈利分析······························ 4、市场前景········································ 5、财务报表分析···································· 第八部分：风险分析及解决对策······················· 1、创业风险 ······································· 2、竞争风险···································