EphemeraArchive.pptVIP

The Digital Archiving of Ephemera: Chinese Commercial Advertisement Archive from the late 19th Century to the middle 20th century Defining Ephemera Workshop December 8th , 2012 The Chao Center Ephemera Project The Chao Center Ephemera Project Team Project director Tani E. Barlow/Steven W. Lewis Project Assistant Haejin Koh/Rachel Ross Academic Consultant Kang Liu/ Tonglin Lu/Jing Wang Copyright Consultant Chunyan Wang Research Group Jing Chen/Michael Meng/He Lin Techniciial Group Jing Ying Contributors Luofu YE/Xiaoduan Wang/ Qian Zhuang/Yonggang Yan/ Yudong Su/Zhang Xiaoming/Liaoyuan Zhao Plastered on billboards, placards, news kiosks, and trolleys; advertising Sun-Maid Raisins, Ford Model Ts, Pond’s cold cream, Brunner Mond chemical fertilizer; and ubiquitous to all forms of media; the modern Chinese advertisements is a picture of and story about the industrially produced commodity and its explosive value to ‘society’ as such. The evidence of advanced Chinese advertising markets in the years 1919-37 allows contemporary historians to see ‘society’ or ‘the social’ as it was first theorized, the social as the sine qua non of modernity. Tani Barlow, “Advertising Ephemera and the Angel of History” No. Title Location Type Founder Founding date End date Issues Highest Daily Circulation 1 Shen Bao Shanghai Business/ Daily Ernest Major April 30, 1872 May 27, 1949 25,600 150,000 2 Dagong Bao Tianjin Business/ Daily Ying Lianzhi(英敛之) June 17, 1902 Jan 5, 1949 ? 100,000 3 Hankou Zhongxi Bao Hankou Business/ Daily German businessman/Huaxuan Wang（王华轩） 1904 Dec, 1937 10,000 issues ? 4 Yuehua Bao Guangzhou Business/ Daily Zhuting Che(陈柱亭) July 27, 1926 Aug, 1950 ? 50,000 5 Shengjing Shibao Shengyang Business/ Daily Nakajima Naoin(中岛真雄) Oct 18,1906 Sep14, 1944 ? 180,000 2012 Summer Data Collecting We have already begun working with Shanghai Jiao Tong University and Shanghai Public Library to collect the data. So far, we have exhaustively collected international brand c