SurveyDesigns-NewYorkUniversity.pptVIP

Survey Designs Used to collect descriptive data Study attitudes or values of a group Common practices of a group May be used to describe elements of a specific group or generalize to a larger population May study relationships between/among variables Survey Methods Interviews Investigator asks specific questions of a respondent and records responses Affords opportunity for in-depth analysis Types Structured - investigator uses a specific set of questions Unstructured - no fixed agenda Has flexibility to diverge from the nature of a question vs. questionnaire “Go where the discussion leads you”