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PAGE PAGE 1 Principles of Swiss Hospitality Excellence MG 710 Course Work 4 Individual Report Name: Pei Zhou Student ID: 734137 Class: HRS1 Lecturer: Ms. Andrea Leuenberger Submission Date: 29/05/2016 Contents 1. Developing International Business Leadership Skill……………………………3 2.Managing Cultural Diversity………………………………………………………………7 3. Hospitality Digital Marketing……………………………………………………………9 4. Current Trends in Hotel, Resort Spa………………………………………………11 5. SPA OPERATIONS RETAIL MANAGEMENT……………………………………13 6. Spa Operations Retail Management Customer Experience……………15 7. Spa Wellness Management……………………………………………………………17 8. SPA Financial Management………………………………………………………………19 9.HRS Hotel Resort Spa Business Project……………………………………………21 10.Principles of Swiss Hospitality Excellence…………………………………………23 11.HRS hotel Resort Operations Management. ……………………………………24 1.Developing International Business Leadership Skills Module introduction With the hospitality industry development in the current global world, the demands of leaders are increasing. The leaders who are more effective and stronger can do some difficult works that other people can not complete well. It is a big challenge for leaders who are in international hospitality industry to seek original ideals to solve the complex problems. When the leaders face the big problem, they need have enough patient and more confidence to know how to lead the staffs and look for appropriate measures under the changing environment. The aim of module is to develop the effective leadership skills, rigorous self-awareness, and good talent of self-management. It also fosters the skills for business leadership to solve the different complex problems in different situations. What scholars say: The chief of staff of the untied states army, Douglas MacArthur said, true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of