Suning SM V2.0.pptxVIP

Suning Strategy management Wednesday, March 23rd 2011 Amanda Yin Barry Liu Steve Shi Patsawan Keeratiwutthikul Mehdi Karoui Multinational Strategic Management Agenda Multinational Strategic Management - Suning Case The Biggest Consumer Electronic Chain Retailer in China Multinational Strategic Management - Suning Case Created in Nanjing in 1990 1342 stores, in 300 cities 400 new stores opened in 2010 Recent implementation in Japan and Hong Kong Mutual independent on chain stores and online business 150,000 employees 46.2 billion goodwill in 2008 Better reputation than competitors Multinational Strategic Management - Suning Case Suning Becoming China Electronic Appliance Wal-Mart Make Suning the symbolic brand of China Vision Mission Performance of Suning In billion Multinational Strategic Management - Suning Case Business Composition in 2010 Importance of china east, especially in big cities South west and central area has great room to promote Honk Kong Business is in development Multinational Strategic Management - Suning Case Source: Suning 2010 FA report Business Composition in 2010 Predominance of Heavy electronic Digital, IT Communication increased Services represent only 1% of Suning business Multinational Strategic Management - Suning Case Agenda Multinational Strategic Management - Suning Case Electronic Appliances Retail Market Overview Two Local Competitors Name Country In China since Number of stores TO 2010 (H1) Strategy overview Suning China 1990 1342 Market Development Gome China 1987 1225 Diversification Foreign New Competitor Name Country In China since Number of stores TO 2010 Strategy overview Media Markt Germany 2010 2 - Introduction in partnership with Foxxcon One Quitting Company Name Country In China since Number of stores TO 2010 Strategy overview Best Buy USA 2006 15 - Liquidation Multinational Strategic Management - Suning Case Flagship stores 179 79 Standard stores 844 637 Specialized stores 5 24 First-tier market 47