2009e-business-lectures-07-model.pptVIP

中国北京 对外经济贸易大学 王健教授 电子商务模式 讨论： 网站都能帮助企业干什么？ 如何理解商务模式？ What?Why?How? 电子商务的交互模式 一对一 一对多 多对一 多对多 电子商务模式分类 电子商务模式（多重功能整合与创新） 电子商务模式（多重功能整合与创新举例） E-shops 24-hour availability Promotion Cost reduction Additional outset Seeking demand E-procurement Electronic tendering/Reverse auction Cost reduction Additional outlet Seeking suppliers Wider choice of suppliers E-malls Collection of e-shops Aggregators Industry sector marketplace Revenues are from membership fees E-auctions Electronic bidding No need for prior movement of goods or parties Revenues are from selling the technology platform, in transaction fees and in advertising To suppliers: reduced surplus stock, better utilization of production capacity, and lower sales overheads To buyers: reduced purchasing overhead cost and reduced cost of goods or services purchased Virtual Communities Focuses on added value of communication between members Revenues are from membership fees as well as advertising An important add-on to other marketing operations in order to build customer loyalty and receive customer feedback Enhance the attractiveness and opportunities for new services of other business models Collaboration Platforms Provide a set of tools and an information environment for collaboration between enterprises, e.g. Workflow, document management Business process cooperation, e.g. collaborative design, project support to a virtual team Revenues are from membership usage fees Third Party Marketplaces Common marketing front end and transaction support to multiple businesses Several or all of the additional feature, such as branding, payment, logistics, ordering and ultimately, the full-scale implementation of secure transactions are added to third party market places. Revenues can be generated on the basis of a one-off membership fee, service fees or a percentage of transaction values. Value-chain Integrators Adds value by integrating multiple steps of the value chain Revenues come from consultancy fees or