Starbucks_Corporate_Culture.pptVIP

Starbucks Corporate Culture Diversity and Customer Focus Starbucks has developed and launched a social networking site called MyStarbucksI that takes the Starbucks Experience outside the store and enables customers to play a role in shaping the company’s future. The My Starbucks Idea social networking site was launched in March of 2008 and has received over 70,000 posts for new ideas since its inception . Offers customers the unique opportunity to shape the future of Starbucks through sharing their ideas on such issues as what food products to offer to new and flavorful drinks that they would like included in the menu. Site provides customers the ability to provide ideas on products and service but it also allows them to share their ideas on such areas as community involvement, social responsibility and marketing techniques Starbucks organizational ethics support the company’s six point mission statement which are reflected in the day to day operations and resonate as an integrated part of corporate culture at Starbucks. Mission statement is used as a “guiding principle and holds it up as a filter for decision making”. Corporate culture and organizational ethics are introduced once a job applicant has successfully made it through the stringent screening process. Prior to working in the store, employees go through mission statement, customer service theory and corporate culture training. Applicants then take the “Starbucks New Partner Training Plan” comprising of onsite training of ethics, ergonomics, safety, legal compliance, shift and practical hands-on training such as making drinks, product knowledge and other operational procedures. Money that is invested in employee training is designed to reinforce the mission and goals of Starbucks while socializing employees to organizational culture. Starbucks promotes frequent visits from area and regional managers, encourages employees to communicate on a regular basis by submitting comments, concerns and ideas Employ