市场营销LocalMarketinginNewGrowthMarkets.pptVIP

Major Country Markets: South Korea Population 48 million Per capita income on par with many European countries as of 1995 Market entry barriers are high Pent-up demand for western goods as preferred over domestic products Distribution regulations gradually eased SOUTH KOREA 9-* TAIWAN PART OF REPUBLIC OF CHINA Population 23 million Political struggle with mainland China Vigorous export industry, through skilled labor high technology Entry barriers going down Large MNC activity Have particularly exacting consumers, used to be a test market for new products before rolling out in other Asia-Pacific countries Major Country Markets: Taiwan 9-* Major Country Markets: Hong Kong Population 7 million Most affluent of S. East Asian parts Geographic central hub for firms entering Asian markets Very international consumers, trend setters for the rest of Asia High-end/luxury brands thrive HONG KONG PART OF REPUBLIC OF CHINA 9-* 1. For a product category of your choice select one with which you might want to work, for example , search in news media and on-line data sources to generate a market evaluation for an Asian or Latin American country your choice again , in the new global financial situation. 2. Discuss the major factors that affect market acceptance of a new consumer product in a Latin American country. What In an Asian country? In India? Any similarities? 3. What are the reasons why entry into the Korean market is so expensive? D. Discussion Questions 9-*  Local Marketing in New Growth Markets  Chapter 8 Outline Basic Marketing in New Growth Markets Marketing in Latin America Major Country Markets in Latin America Marketing in New Asian Growth Markets Major Country Markets in Asia 9-* Those rich in NATURAL RAW MATERIALS e.g. Latin American countries, South Africa Those rich in LOW COST LABOR e.g. Asian countries, Israel Two Kinds of New Growth Markets 9-* A. Marketing in New Growth Countries Membership in trade blocs makes the country more