Unit Eight Sales promotion.pptVIP

Unit Eight Sales promotion What is the purpose of sending a sales letter? How to write a sales letter? Step one: Step two: Step three: Step four: What is a “Reviver”? It is different from a common sales letter, whose purpose is to acquire new customers. Its purpose is to retain or regain old customers, as they are the backbones of sales potential. Sample letters Let’s read the three sample letters on 126 in details. Words and phrases More Words and phrases 1.我们另由航空寄上新品种的样品供你参考。该新品种价格公道，品质极好，我们认为及早推销对你们有利。 Under separate cover, we have airmailed samples of our new articles for your consideration. These new articles are reasonable in price and superior in quality. We think it will be to your advantage to push sales of them at an early date. 2. 由于所需的品种目前无货供应，我们想推荐下列库存产品，可以卸装，我们这一推荐是照顾到双方利益的。 Since the products you required are not available for supply, we would like to recommend the following products which can be supplied from stock . This recommendation is made in the interest of both parties. 3. 你11月15日来信收到，谢谢。货号2112电扇我们很推销，因为你方价格太高，卖方无意还盘。 Thanks for your letter of November 15th concerning electric fans Art. 2112,we regret being unable to promote sales as your price is too high to interest buyers to make a counter-offer. 4. 关于申请参加广州交易会一事，我们正与有关当局联系。一俟申请获准，当即通知你方。 With regard to your application for attending the Guangzhou Fair,we are contacting the relevent authorities and shall inform you as soon as application is approved. 5. 为了支持你们推销，我们特地准备了一些府绸样品连同价格单随函附上，供你考虑。我们的府绸品质优良，价格公道，深受大多数欧洲国家欢迎，销售很快。我们认为订购我们的府绸在你市场销售是有利的。 With a view to supporting your sales,we have specially prepared some samples of our poplin together with a price list,which are enclosed for your consideration.Owing to its superior quality and resonable price,our poplin has met with a warm reception and quick sale in most European countries.We think it is to your advantage/in your favour to buy this item for sale in your market.  Exercise II: Letter writing Write a letter according