中国肉牛项目-怎样写经营计划(中英文).docVIP

CIDA – INC China Beef Industry Development Project 加拿大国际发展署-中国肉牛项目 How to Write a Business Plan 怎样写经营计划 February 2003 2003年2月 Agriteam Canada, Alberta Agriculture Food and Rural Development, Alta Exports International, Canada Livestock Services 加拿大农业咨询、阿尔伯塔农业食品和农村发展、阿达国际专家、加拿大家畜服务Business Planning – Part 8经营计划—第八部分 How to Write a Business Plan怎样写经营计划 I Executive Summary 执行概述 4 A. Organization 组织 4 B. Mission 使命 4 C. Objectives目标 4 D. Reasons for Success 成功理由 4 E. Expected Results期望的结果 5 F. Financing财务/筹资 5 G. Risks风险 5 II Introduction to the Business业务介绍 6 A. The Business and History业务和历史 6 B. Products and Services 产品和服务 6 C. The Business Setting 业务设定 7 D. Business Objective and Expected Results 经营目标和期望结果 7 III Market Assessment and Marketing Plan市场估价和销售计划 8 A. Market Analysis市场分析 8 B. Competitive Analysis竞争分析 9 C. Market Strategy市场战略 10 IV Production Plan生产计划 11 A. Production Plans:生产计划 11 V Management Systems and Human Resources管理体系和人力资源 12 A. Management Team管理组 12 B. Organizational Structure and Management Systems组织结构和管理体系 12 C. Personnel人员 12 VI Financial Analysis财务分析 14 A. Income收入 14 B. Production Costs生产成本 14 C. Debt Servicing and Repayment还本付息和支付 14 D. Profit and Loss Forecasts 利润和损失预测 14 E. Cash Flow Forecasts 现金流量预测 14 F. Breakeven Analysis收支平衡分析 14 VII Risk Analysis and Strategy风险分析和战略 15 How to Write a Business Plan 怎样写经营报告 The main components of a business plan are 经营计划的主要组成部分: Executive Summary执行概述 Introduction to the Business业务介绍 Market Assessment and Marketing Plan市场估价和销售计划 Production Plan生产计划 Management Systems (including Human Resources)管理体系（包括人力资源） Financial Analysis财务分析 Analysis of Risks风险分析 The following worksheets will help you develop your business plan. Complete all of the following worksheets and you will have compiled the information that needed to prepare a complete business plan. It will take time to complete this worksheet and you will have to talk to many other p