petpak.docVIP

Business Plan by Carmen Aponte Pet Pak 753 Main Street Smallville, Indiana 47018 carmenaponte@ Prepared December 15, 2003 ?Pet Pak 2003 Information contained in this document shall not be disclosed to any unauthorized individual. ________________________________ _____________________________ Signature Date Purpose Statement This business plan was created to interest investors by documenting Pet Pak’s plan for success. Identifying Pet Pak’s goals and its strategies for accomplishing its goals provides a standard for measuring success and guidance in making critical business decisions. Table of Contents Executive Summary 1 Pet Pak 1 Pet Pak’s Business Activities 1 Mission Statement 1 Business Structure 1 Product 1 History 2 Objectives 2 Location 2 Pet Pak’s Product 2 Product Description 3 Warranty 3 Pet Pak’s Location 3 Geographical Location 3 Use of Business Space 3 Pet Pak’s Product Market 4 Demand 4 Customers 4 Pet Pak’s Competition 4 Competitors 4 Prices 5 Pet Pak’s Advertising and Public Relations 5 Advertising 5 Marketing Strategy 5 Pet Pak’s Key Personnel 5 Pet Pak’s Organizational Structure 5 Employees 6 Support Services 6 Pet Pak’s Operations 6 Pet Pak’s Financial Overview 6 Business Financing 7 Supporting Documents 7 Executive Summary Pet Pak is the answer to a unique opportunity. Smallville, Indiana, a community of 10,000 individuals, does not have a retail establishment devoted to pet products, even though the value of the market is over one million dollars. Experience, location, and demand have created the opportunity for success. Pet Pak has been established as a sole proprietorship. It is owned and managed by Carmen Aponte, a successful businesswoman with experience in opening and operating new businesses in the pet industry. The geographical location provides a business environment almost free of competition. The closest retail establishment specializing in pet products is 40 minutes away from Smallville. The only local com