商务英语Unit 2new.pptVIP

Section1. How to Write Letters for Establishing Business Relations To give a brief introduction to how to find new customers establish business relations To enable Ss to become aware of main content of letters for asking to establish business relations and replies To enable Ss to familiarize themselves with the samples given To read and practice using some of the important words and expressions for business writing To do exercises and practice using some of the business words and expressions I. How to Find New Customers and Establish Business Relations Usually a firm may approach its new business counterparts 对应或对等的人或物 abroad or obtain necessary information through the following channels: 1.banks; 2. attendance at all kinds of commodity fairs; 3. contact at the exhibitions held at home and abroad; 4. mutual visits by trade groups and delegations; 5. Chambers of Commerce in foreign countries; 6. trade directories 贸易商业目录，工商行名录 ; 7. Chinese Commercial Counselor’s Office in foreign countries; 8. Business Houses of the same trade 商行，商号 . Of all these channels, communication in writing is the most commonly used means for setting up business relations. But how can you obtain all the necessary information about a new client when you are going to write a letter to establish business relations? Maybe you can seek the help of many sources such as periodicals, advertisements in newspapers, market investigations, self-introduction by merchants themselves, etc. II. The Main Content of the Letters for Establishing Business Relations 1 Refer to the ways to obtain the addressee’s name and address 2 Indicate clearly the intention of the letter 3 Introduce the scope of business briefly 4 Express the hope for future business relations III. Read and Explain Sample Letters Sample 1: A Letter for Establishing Business Relations Answer the Following Questions 1. What does the writer say in the first paragraph of the message? 2. What does the writer ask the addressee to do? W