Business Writing_Week One商务英语写作课件 第一周.pptVIP

Business Writing Week 1 About the course Key Features of Business Writing (BW) Universality Diversity Practicability Feasibility About the course Key Functions of Business Writing Businesses need it !!! Sales/Promotion; Inquiry/Specification; Reply/Quotation; Offer/Counter-offer; Follow up; About the course Businesses need it !!! Sampling; Order; L/C or Other Payment Terms; L/C Amendment; Production; Packing About the course Businesses need it !!! Shipment; Insurance; Negotiation with the Bank; Complaint/Claim; Agency Agreement. About the course Three functions of BW 1) To influence readers’ attitudes and actions E.g. Sales letters: Dear Sir or Madam, All men are created equal, but all radios are not ! 2) To inform readers E.g. Request letters/Complaints: I am glad to inform (tell) that Haier TV-22 is … Fundamentals of BW (C.1) 3) To establish relationship To entertain readers; To retain goodwill; E.g. Thank-you letters we are very grateful that your order had … Major differences between SW and BW Aim To get higher scores (SW) To communicate information (BW) Fundamentals of BW (C.1) Major differences between SW and BW (Cont’d) Relationship Examiners vs examinees (SW) Demand vs supply (BW) Criteria The level of knowledge and language (SW) The degree of information value (BW) The Process of Writing Clarifying aim Identifying readers Making a general plan Sketching a synopsis Drafting text Putting the draft aside Revising and editing Principles of Business Writing The six “Cs” principles 1. Clarity Use simple, short words and simple sentence structure: after/subsequent; large/substantial use/utilize; during/in the course of; 2) Avoid using words with different meanings: Principles of Business Writing We shall take a firm line with the firm. We shall take a strong line with the firm. 3) Put together words with close relation: The L/C must reach us not later than 8 October for ar