中国城乡家庭对接网项目计划书.docVIP

目 录 引论·······························································3 摘要······························································5 一、项目介绍·····················································7 （一）项目总述及构成············································9 （二）项目优势·················································9 （三）项目社会价值····················································10 （四）项目展望························································10 二、行业分析····················································11 （一）行业发展现状及趋势·············································11 （二）定位于农产品交易电子商务市场·································12 （三）市场预测························································13 三、竞争分析····················································14 （一）原材料的供应··············································14 （二）市民、农民的选择···············································15 （三）与淘宝等的竞争·················································16 （四）集市、菜市等传统销售模式对新模式的替代···················16 （五）类似农产品直销网站的进入······································17 四、市场战略与策略··················································17 （一）积极主动的竞争战略·······································17 （二）营销策略························································18 （三）执行计划························································21 五、风险与机遇·················································23 （一）内部优势·························································23 （二）外部机会························································23 （三）内部劣势·················································24 （四）外部威胁························································24 （五）SWOT策略分析·············································24 六、管理团队与构建············································25 （一）组织结构·························································25 （二）关键团队介绍····················································26 七、资金需求···················································27 （一）项目建设所需资金···············································27 （二）项目实施所需资金································