《Understanding Search Ads Quality》.pptxVIP

1 Understanding Search Ads Quality Pop Quiz 2 If your quality score goes up from 6/10 to 7/10, what should you do to your bid on that keyword? Raise your bid Lower your bid Keep you bid the same D. Not enough information Metrics that matter 3 You should be managing your keywords for overall profitability. Impressions Conversions Revenue Cost Profit Clicks 4 Why do we have quality score? Quality score is our way of balancing the interests of all parties in the online advertising ecosystem What does quality score influence? 5 Price Top Slot Only high quality ads are eligible to appear above t