毕业设计论文_business with marketing英文教材.docVIP

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毕业设计论文_business with marketing英文教材.doc

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Contents Summary Introduction Planning 2.1 The Service Strategy of the Global IELTS Training School 2.2 Research Objectives 2.2.1 The Types of Products 2.2.2 The Service of the Corporation 2.2.3 The Quality of the Service 2.3 Users of the Report 2.3.1 The Managers of the Corporation 2.3.2 The Customers of the Corporation 2.4 Reasons for the Topic 2.5 Reasons for the Company 2.6 Information Sources 2.6.1 The Secondary Information Source 2.6.2 The Primary Information Source 2.7 Market Research Methods 2.7.1 Secondary Research 2.7.2 Primary Research 2.8 Theory Criteria 2.8.1 Market Mix 2.8.2 Product Life Cycle 2.8.3 Market Positioning 2.8.4 Target Market 2.8.5 Promotion 2.9 Timescale 2.10 Group Division 2.11 Materials Developing 3.1 The Current Situation of China’s English Training Market 3.1.1 The Situation of the Market and the Global IELTS’s Position 3.1.2 The Analysis of degree of Satisfaction Questionnaires 3.2 The Service Strategy of the Global IELTS Training School 3.2.1 The Training Items 3.2.2 The Price Strategy 3.2.3 The Cooperation Strategy 3.2.4 The Training Flow of the Global IELTS Training School 3.2.5 Staff Training Management 3.2.6 The Site Selection of the Global IELTS Training School 3.2.7 Teaching Facilities 3.3 The Evaluation of the Strategies 3.3.1 The Evaluation of the Training Items 3.3.2 The Evaluation of the Price Strategy 3.3.3 The Evaluation of the Cooperation Strategy 3.3.4 The Evaluation of the Training Flow 3.3.5 The Evaluation of the Staff Training Management 3.3.6 The Evaluation of the Site Selection of the Training School 3.3.7 The Evaluation of the Facilities Evaluation 4.1 Evaluation on the Research Objectives 4.1.1 The Objectives of the Reserch 4.1.2 The Service of the Training School 4.1.3 The Service Quality 4.1.4 Theory 4.2 Evaluation on Developing 4.2.1 Users 4.2.2 Research Methods 4.2.3 Information Sources 4.2.4 Developing Structure 4.2.5 Time Budget Resources 4.3 Evalua