PRICH品牌定及风格介绍.docVIP

PRICH品牌定位及风格介绍 该品牌目标人群主要针对22-29岁白领女性,尤其是25-28岁年龄段. 有教育背景和工作经验的、从事脑力劳动的阶层，企业中不需做大量体力劳动的工作 现代白领女性一般都具有较高的文化素养、且经济独立、积极自信,她们要求自己在工作乃至社会环境中取得生存和发展的机会,扮演好各种社会角色。所以说白领女性的着装需求不能单 艺术修养：白领女性一般都是接受过高等教育的女性。白领女性具有较充足的时间接受一些提高艺术修养的课程。她们也乐于如此，有较高的艺术修养可以帮她们在生活中工作中得到更多。 对待休闲与健康：这类女性因为工作的特性，决定了缺乏运动和体质保养时间。一些白领的活动仅仅局限在小范围进行。 消费层次：白领女性拥有较高的薪资，最少过万，有自己的代步车。有车就要有配的上车的衣服。喜欢购物是女人的天性，据调查多数白领女性的薪资60 %是用来购物。这些物品多数是化妆品 衣服 鞋子和包包 。其中衣服占有很大的比重。 饮食习惯：一些白领早晨不吃早餐或者在上班路上吃，上班时间嗜饮咖啡， 午餐进食速度过快，晚餐太过丰盛，酒精摄入过量。 消费场所：这类女性消费场所属于中高档。吃饭 休闲娱乐 购物一般去大的百货公司，这也是好多大的百货商场都开在大型写字楼附近的原因。 生活环境及家居环境：现代白领女性都提倡独立，自己挣钱自己花。她们一般都未婚或者已婚无子.生活中，她们日益注重生活品质但多数还是以繁忙为主 ，白天沉浸在繁忙的脑力劳动中 ，夜晚在迪厅酒吧随处可见她们的身影 。 她们拥有自己的房子 且环境还不错，简洁大方又不失温馨个性的家居装饰是白领女性的首选。 reform results, economy, and political system, and culture system, and social system, and discipline check system, and party of construction system reform solid advance, tax, and financial, and price, and administrative approval, and State-owned enterprises, and ecological civilization, important field and key link reform made major progress, market in resources configuration in the of decisive role significantly enhanced, Unprecedented burst of momentum and vitality of economic and social development. XI General Secretarys speech in this regard include the reform only when there is no complete, the decisions of the CPC Central Committee on some major problems in deepening reform notes on the 18 session of ideas into the partys spirit of the reforms more difficult to move forward, the increasing use of the Socialist system with Chinese characteristics such as the ability to run the country. 4. with regard to promoting sustained and healthy economic development. Face complex changeable of international situation and difficult heavy of domestic reform development stable task, XI General Secretary made China economic development into new normal of science judge, proposed innovation, and coordination, and green, and open, and shared five big development concept, implementation macr