任洋【万达广场户节目活动策划】任洋.docVIP

要求：万达广场户外节目活动策划 姓名：任洋 《好运连连吃》 策划书 一 节目背景： 《好运连连吃》是由《吃喝玩乐全接触》制作的2010开年特别节目。自2008年起以湖南经视的《奥运向前冲》为首的户外游戏运动节目风靡荧屏，这种延续选秀节目“广参与 全开放 无门槛”的特点并结合当时 时下热点“运动”为主体的节目样态得到了前所未有的成功。 而《好运连连吃》则是一档以“美食”为载体，以心愿为“诱饵”的户外美食游戏节目。开年之际[许愿 祈愿]总是人们不得不提的话题，而传统的中国习俗里“包饺子时放一枚幸运币在馅里代表好运“的美食传统也渐渐被人们忘记，《好运连连吃》将借助户外游戏节目参与广泛 现场感突出等特点结合一连串新颖创意的美食过关游戏赛道，为通关参与者提供一定价值范围内的心愿奖励。从而达到让大众通过镜头吃出心愿的节目本源。 二：节目优势： 1反季复生户外游戏美食节目 易形成荧屏差异引起关注 2 置换户外游戏节目概念 以[美食/好运]新核心换[运动/快乐] 旧核心，借助大众对旧核心的认知，做新核心的内容。 3[许愿 祈愿]当下生活热点切入 易于观众找寻生活相似感 4后期精编节目节奏 保持比赛气氛 5节目理念持续性强 话题易于及时延展调整 6美食知识贯穿节目比赛内容 寓教于乐 7 吃完体验 + 大额心愿奖励 诱饵丰富 8炫动灯景舞美 视觉盛宴 9食品软广告植入 场地摆设广告植入 助力节目制作 三 具体活动安排 1场地：万达广场 2区域划分：选手报名等待区（2.5M*5M）） videoconference, Secretary of the provincial Committee of Xia Baolong stressed: this year is the five water treatment 357 timetables for three years to resolve outstanding issues, obviously worked, victory of the year. The Countys departments at all levels must firmly establish the guanghui is gold and silver green development concept, convinced that Castle is not relaxed, always maintaining strategic ability and strong determination to improve the environment, consistently playing well five water treatment of winning the war, ever-higher levels of comprehensive well-off society was built. A lay the sewage uphill battle. This year we will river water quality improved at the county level, up to five this basic objective grasp of pollution control that focus, with the focus on three things: a good job, clear rivers reaching the County created. Organization look back special inspection, the County garbage River, black and odorous River is Dragnet investigation, timely rectification of problems found in place firmly to prevent river pollution rebound. In accordance with the one-stop strategy, improving the inferior five water quality monitoring stations work this year to ensure the Elimination of 1 provincial control, five water quality section 3 municipalities controlled deterioration, ensure the creation this year of clear rivers