电子商务chapter3 teacher.doc

Chapter 3 Retailing in Electronic Commerce: Products and Services 3.1 True/False 1) The amount and percentage of goods and services sold on the Internet is increasing rapidly, despite the failure of many dot-com companies. Answer: TRUE 2) When comparing retailing to e-tailing, e-tailing has a lower cognitive shopping overhead due to easy-to-establish mutual trust. Answer: FALSE 3) Commodities with standard specifications (e.g., books, CDs, airline tickets) are expected to facilitate higher sales volumes. Answer: TRUE 4) A business model is a description of how an organization intends to generate revenue through its business operations. Answer: TRUE 5) Marketing done online between any seller and buyer is indirect marketing. Answer: FALSE 6) Direct marketers are firms that sell directly to consumers over the Internet without maintaining a physical sales channel. Answer: FALSE 7) A click-and-mortar retailer is a combination of both the brick-and-mortar retailer and an online transactional Web site. Answer: TRUE 8) Competition among online travel e-tailers is fierce, with low margins, little customer loyalty, and increasing commoditization of products and services. Answer: TRUE 9) The electronic job market can create high turnover costs for employers by accelerating employees movement to other jobs. Answer: TRUE 10) When compared to the traditional job market, an advantage of the online job market is its long life cycle. Answer: TRUE 11) An advantage of the electronic job market for job seekers is that they can assess their market value. Answer: TRUE 12) Many insurance companies use a dual strategy, keeping human agents but also selling online. Answer: TRUE 13) The major risk of online trading is security. Answer: TRUE 14) Both online banks and click-and-mortar banks carry some risks and problems, especially in international banking, including hackers and liquidity risk. Answer: TRUE 15) A major problem in B2C is the increasing rate of online fr