somehumoroustextsofsomeads.美容院请不要向从本院.pptVIP

　　some humorous texts of some ads .　　美容院：请不要向从本院出来的 女士调情，她或许就是你的外祖母。 西门子公司：本公司在世界各地的维修人员都闲得无聊。 印刷公司：除了钞票，承印一切。 黏合剂：它能黏合一切，除了一颗破碎的心。 轮胎：任劳任怨，只要还有一口气。 汽车：它惟一的缺点是每小时跑１００公里时，你仍听得见在后座的丈母娘唠叨的每一个字眼。 1. Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） 2. The choice of a new generation. 新一代的选择。（百事可乐） 3. Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电子） 4. Lets make things better. 让我们做得更好。（飞利浦电子） 5. No business too small, no problem too big. 没有不做的小生意，没有解决不了的大问题。 （IBM公司） The text explains how ad-makers use language in order to c________ a positive i______ of a product and to p___________ customers. The reading describes various f_______ of advertising language and explains how words and phrases are c______ and used. Choosing brand names. Brand names can r_______ the functions or features of a product, or be funny and u______ in order to attract attention. Companies can also choose a brand name that is well-known from stories, myths or l________. Slogans. A good slogan should be e_____ to remember and should make consumers f_____ a positive image of the product. Content. Ads should be i___________ but also entertaining. A q__________ or a puzzle/m_________ can help attract attention, and h______ can help sell a product. C_______ differences. As that are used in foreign cultures must be carefully d_______. Incorrectly t________ words and slogans can have a very different meanings from what was i______. Key phrases 1 differ from 2 attach to 3 attach importance to 4 start with 5 with the purpose of 6 point out 7 refer to 8 make sense 9 think twice 1 不同于 2 附着/联想 3 给予重视 4 以 开始 5 以 为目的 6指出 7 指/参考 8有道理 9 慎重考虑 discount 折扣 We give a 10% discount for cash. n These goods sell at a discount. n They discounted 20%. v You can discount what Jack said;he’s a dreadful liar. vt. 不重视；不理会 Honesty was at a discount in those days. 不值钱的；不受重视的 Point out The guide pointed out to us all the objects of interest. It was pointed out to him that his application had arrived too