英美报刊选读标题特点new.ppt

Headlines Headlines At a time when the pace of life is getting faster and faster, everything seems to be bidding for people’s attention, the newspapers are no exception. We must know that the news stories which should be important , timely, unique and interesting must be written concisely and clearly. So a headline must lure its readers to spend enough time for the lead, if not the whole story. Even on the same and single newspaper, a better headline is likely to draw more attention to the specific story from among the many on the same page. So we say that a headline, If not effective, m