Assess Cnsumer Interest.docVIP

Assess Consumer Interest Q1 Analyzing trends and past performance Introduction Company Information China Mobile is a large company which is cover-all, have high quality on communication and a variety of top-ranking services. The network scale and customer scale stay ahead of the world. The company provides value-added services and multimedia services. Service Information Easy own This service’ customer group has large-span age and job. The main selling point is phonetic and message service, it pays attention to substantial benefit, popular fees and freedom, convenient service style. Lifetime value Calculate the lifetime of a customer is very important, because business people can spend lots of money and time in attracting new customers. By calculating the lifetime value of a customer, we have a benchmark to work with and are able to market effectively to generate improved return on their investment. PEST Political Tokyo keeps a friendly international relationship with China. We can sale service in Tokyo. In the international relationship, its close ally is America. Economic Japanese economy is highly advanced; People in this country enjoy a high standard of living. Japan is the economic power all the time. The GDP ranks second place in 2009. Though an earthquake occurred in Japan recently, it brings a great economic impact to Japan. It will not to have an effect on trade cooperation between China and Japan. Social Social/cultural The population 127,767,944 occupies the tenth in the world. That’s a large market. The population occupies the tenth in the world. That’s a large market. The company will have more customers in that country. Technological Japanese manufacture is developed quickly especially the electric industry and the motor industry. Japanese electric industry and high technology producers include Sony, Canon, Panasonic, Sharp, Toshiba and Hitachi etch. SWOT Strengths Japan is a potential market for China Mobile. Many electric products are popular an