浅析旅行社批发商的出境旅游销售渠道——以广州五洲行旅行社c为例.docxVIP

修改意见：1.题目只有一级题目，老师要求有2级和3级题目 发展状况不要写太多，主题围绕销售渠道（国内外的发展状况所占的篇幅太大） 老师说这个文章简直就是复制粘贴出来的的作品，麻烦帮我加工修饰一下 PS：老师说这论文差得没法给意见，说我就是应付他的，麻烦您认真帮我改一改，谢谢！ 浅析旅行社批发商的出境旅游销售渠道——以广州五洲行旅行社为例  摘要： 我国的出境旅游的发展可谓是越发多样化，从原本的严格禁止出境旅游再到对此不鼓励不提倡，现如今中国已经发展成为第一出境消费大国，随着对出境旅游的态度转变同样可以看出我国在外交问题上也有非常飞速的发展。出境旅游不仅关系到外交还和国家形象有很多关联，当你身处异国，你所代表的就是你的国家。出境旅游的发展而对于旅行社来讲，这无疑是带来了前所未有的机遇和市场，与此同时也带来了更多的竞争者。在旅游销售方面，针对产品的价格还有促销策略都很难在同行业中拔得头筹，而销售的渠道成为了营销组合中十分关键的部分。探究旅行社营销渠道的建立和管理机制，对充实营销组合，提高旅行社的核心竞争力有很大的帮助。本文依照我国现状分析目前高速发展的旅行社所采取的各类营销渠道的作用以及组成成员和各种渠道的特征，并且结合了广州五洲行旅行社的销售渠道，根据具体事例来具体分析我国旅行社中普遍采用的销售渠道特征和存在的问题。采用实证手段剖析建立和管理销售渠道的方式方法。本文就结论总结了我国旅行社目前应该遵循的基本原则，并且分别对销售渠道的建立，组合成员的选择以及如何管理销售渠道和对渠道的评估问题提出了自己的建议，同时本文还分析了网络发达的现代，旅行社如何进行电子商务渠道的发展提出了自己的见解，针对出境旅游销售渠道的建立和管理各个方面提出了可进行操作的建议，为旅行社的销售渠道提供参考。  Abstract： The development of Chinas outbound tourism is increasingly diverse, from strictly forbidden to travel abroad is not advocated to did not encourage, now China has become the first exit consumption power, also can see changing attitude to travel abroad on foreign affairs in our country also has a very rapid development. Outbound tourism is not only related to diplomacy and national image also has many associations, when you are in foreign country, is that you represent your country. Outbound tourism development for the travel agency, this is undoubtedly has brought unprecedented opportunity and the market, at the same time also brought more competitors. In tourism marketing, product price and promotion strategy is rarely in the industry, and sales channel has become a crucial part of the marketing mix. To explore the establishment of the travel agency marketing channel and the management mechanism, to enrich the marketing mix, improve the core competitiveness of the travel agency has a lot of help. In this paper, travel agencies in accordance with the status quo analysis of the current rapid development of our country has taken the role of of all kinds of marketing channel and the characteristics of members and a variet