基于春节传统文化重塑的产品创新设计研究.docVIP

基于春节传统文化重塑的产品创新设计研究 　　摘 要：在当今春节弱化的基础上，分析了春节的发展状况和存在意义。就担当春节传统文化的传承与发展重要载体的春节产品，提出产品的创新设计切入点，旨在重塑璀璨的春节传统文化。 　　关键词：春节 传统文化重塑 年味 产品设计 　　检 索： 　　Abstract ：Based on the weakening of the Spring Festival， the development situation of the Spring Festival and the existence significance has been analyzed. The Spring Festival product which act as the important carrier of inheritance and development of traditional culture of the Spring Festival， the product innovation design starting point have been proposed， aiming at reshaping the brilliant traditional culture. 　　Keywords ：The Spring Festival， T