NotestoAccompanyVideosforInternationalMarketing,1.docVIP

Notes to Accompany Videos for International Marketing, 15e Video Segment 1: Seoul Success (7:05) Text References: Chapters 1, 4, 8, 12, 13 Video Summary Samsung attributes its global success and meteoric rise in BusinessWeek’s ranking of the top 100 global brands to measuring its business outcomes and staying true to its brand mission. The company uses a multitude of factors to measure success including revenue, profitability, and brand attitude studies from a local level to a global level. Samsung’s brand mission is to become the number one provider of the best digital lifestyle exp