商务英语专业专科毕业论文范文（商务领域）.docVIP

商务英语专业专科毕业论文范文Abstract This report investigates the potential of APC materials in the production and sale of sports shoes in the Hong Kong SAR. The report shows that currently the majority of sports shoes manufactured in Hong Kong are made of PVC, However. We illustrate that APC has a number of advantages over PVC in terms of quality, durability and appearance. Although price is higher, in the period of economic stagnation which has hit Hong Kong, it may be advantageous to manufacturers to consider reducing production and switching to APC. Key words: sports shoes; APC materials; market I. Introduction 1. Aim The purpose of this report is to investigate the nature of the market for sports shoes manufactured in a range of natural and synthetic materials. It is also our aim to stimulate plastic raw material sales in the sports shoe market, and to seek potential customers within the sports shoe market who might be interested in using Kryptons newly developed APC raw material in the manufacture of their products. 2. Methodology Before this market study could be undertaken, information about manufacturers of sports shoes had to be collected. We derived a list of manufacturers by referring to the Yellow Pages and the list produced by the Hong Kong Council for the Development of Trade HKCDT . These two sources, however, did not distinguish between manufacturers using leather and those using synthetic materials. This was achieved with a number of telephone calls to manufacturers. These calls were then followed up with personal interviews. A total of fifteen manufacturers were visited between January and March of this year. In order to meet our objectives precisely, we focused our visits mostly on manufacturers of sports shoes using predominantly synthetic materials. Other manufacturers were followed up with telephone calls. II. Body 1. The Sports Shoe Market Sports Shoes are a major export item in Hong Kong, reaping a good reward for Hong Kong s traders and manufacturers,