对于广告英语词特点的探析.docVIP

对于广告英语词汇特点的探析 摘 要：广告最终目的是让消费者在琳琅满目的同类产品中一眼认出自己的产品，增加销售量，因此广告语就显得尤为重要。Introduction 1 1. A Brief Review of Advertising and Advertising English 2 1.1 The Definition of Advertising 2 1.2 The Historical Evolution and Roles of Advertising 3 1.3 Focus on Advertising English 5 1.3.1 The Objectives of Advertising English 5 1.3.2 The Characteristics of Advertising English 5 2. Lexical Features of Advertising English 6 2.1 Simple Words for Oral Usage 7 2.1.1 The Use of Simple Verbs 7 2.1.2 The Use of Adjectives for Vitality 7 2.1.3 The Necessary Numerals 8 2.2 The Flexible Word Building and Word Formati