chapter8e-commerce.pptVIP

Third-Party Exchange Marketplace Controlled by a third party Marketplace generates revenue from the fees charged for matching buyers and sellers Usually active in vertical or horizontal market Offers suppliers a direct channel of communication to buyers through online storefronts W: A Third-Party Exchange Marketplace International marketplace Designed to help small to mid-sized companies buy and sell products or services domestically or internationally Provides: Trade leads Request for proposals for private and government organizations worldwide Trading Partner Agreements Automate negotiating processes and enforce contracts between participating businesses Business partners can send and receive bids, contracts, and other information needed when offering and purchasing products and services Enables customers to submit electronic documents via the Internet that previously required hard copies with signatures Using XML Mobile and Voice-Based E-Commerce Mobile commerce m-commerce Based on Wireless Application Protocol WAP Using handheld devices, such as smart phones or PDAs, to conduct business transactions Supporting technologies: Wireless wide-area networks and 3G networks Short-range wireless communication technologies Examples: iPhone apps Internet Explorer Mobile Google mobile Mobile and Voice-Based E-Commerce cont’d. Voice-based e-commerce Rely on voice recognition and text-to-speech technologies Can conduct business using e-wallets Security features Call recognition, voice recognition, fixed shipping address E-Commerce Supporting Technologies Electronic payment systems Web marketing Search engine optimization Electronic Payment Systems Electronic payment Money or scrip that is exchanged only electronically Payment cards: Credit, debit, charge, and smart cards Smart cards Credit card sized Contain an embedded microprocessor chip storing important financial and personal information Electronic Payment Systems cont’d. Other types of paym