strauss_emktg6_ppt11_-_l_r.ppt.pptVIP

11-* Making contact with buyers The Internet provides a new channel for communication The Internet channel adds value to the contact process in several ways: Contacts can be customized (Honda) Provides a wide range of referral sources (search engines social networks) Always open for business (7/24) Marketing communication strategies Advertising and other product promotions The Internet channel adds value to the marketing communication function in several ways: Previously manual labor functions can be automated (airlines) Communications can be closely monitored and changed every minute Web an