外文翻译中小企的经济困难.docVIP

Journal of Business Research 64 2011 1147–1150 Winning strategies for innovation and high-technology products management Sang-Hoon Kim 1. Introduction Innovations become a key concept in the business world as the global economy seeksto escape from a period of major recession. Despite developments of so manybreakthrough technologies and products high-tech firms big or small are still strugglingin creating and extending the new market opportunities. With technology being anecessary condition marketing should play a critical role in fulfilling the dream ofsuccessful diffusion of high-tech products and services. It is an honor and pleasure of co-guest editor stop resent high quality papers that areto provide rigorous and relevant insights into the critical issues of this area in the specialissue of the Journal of Business Research. This special issue is a direct out come of theGlobal Marketing Conference held in Tokyo Japan during September 9 to 12 in the year2010 which Korean Academy of Marketing Science and Society for Marketing Advancesco-organized. The conference was very successful in the sense that it gathered scholarsfrom several countries all over the world and that it received more than 1000 submissions.The track of “Innovation Diffusion and Adoption of High-Tech Products” was one of the most populartracksamong 48 of them at the conference. The conference papers submitted to this track wentthrough three stages of blind review processes and the guest editors are proud to include20 most excellent papers in this issue. The following sections discuss major issues in the research area of innovationdiffusion and adoption and then summarize the papers included in this special issue. Inthe last section the guest-editors acknowledge the contributors to this special issue. 2. Emerging issues in innovation and diffusion research When the first edition of Everett M. Rogers book of Diffusion of Innovation cameout in 1962 there were 405 papers on the topic Rogers1995.The tot