Collecting and Analyzing Web Usage Data from User Panels .pptVIP

260 servers deployed across 7 hosting locations Diversified across 6 backbones Sustained bandwidth 400 mb/s (270 T1 Lines) 45 TB of storage 1.5 billion pages served per month 230% A! 18 Billion records annually in data warehouse Visitors from 246 countries Tracking over 1MM sites Basic Data Flow Projection Methodology (comScore) Interview 1,000 person RDD sample every week to obtain on-line population parameters Stratify comScore sample on: - geography - household size - income - age - browser used - ISP - number of home,work, school and overseas computers Calculate projection weights using iterative proportional fitting Adjust weights as necessary using RDD/RDM calibration sample. Impact of Machine Location  The BPI in Practice CDC.GOV TRAFFIC ORIGIN CDC.GOV VISITORS ARE ALSO HEAVY VISITORS OF OTHER HEALTH SITES Referral Rates by Site Help Determine Brand Strength and Referral Dependencies Referrals are tracked back to specific sites to evaluate programs Provides in-depth picture of your relevant population’s on-line behavior anywhere on the web Populations can be extracted from the Global Network by specific demographics or by on-line behavior characteristics For specialized targets, you can custom-recruit individuals You can supplement on-line behavior with survey data to understand on-line and off-line buying habits in addition to psychographic information Value to the Private Sector Competitive Intelligence Availability of traffic and commerce intelligence on competitive businesses Marketing and Advertising Understanding where customers are coming from and where they are going creates powerful marketing intelligence. Business Development Alliance Opportunities Value to the Private Sector Targeted Research Understanding the behavior of specific segments of the internet community allows you to: Improve and create new services Reduce customer attrition Identify and acquire new customers Value to the Public Sector E