2006年南宁园开盘活动策划案.docVIP

“月圆、人圆、家园” -----南宁奥园开盘活动策划案 南宁菲思广告 2006-9-12 策划释义 ●主题释义 主题：“月圆、人圆、家园-----南宁奥园”开盘活动 月圆人圆事事团圆; 人顺心顺事事都顺结合“”客户群体特征，着力渲染“”所营造的的氛围，以增强推广宣传效果。 让意向或业主感受到项目的品质。 通过人气聚集,增加现场销售气氛，帮助推进项目达到阶段性的的销售目标。 让参与的客户对项目产生良好印象，从而更好地利用客户的”口碑”效应，带动其他新客户的成交，促进项目的销售。 三、活动组织 主办单位： 南宁市国立房地产开发公司 承办单位：南宁菲思广告有限责任公司 协办单位： 合富辉煌（南宁） 四、活动前期准备 1、领导、媒体、嘉宾邀请 2、活动宣传公告 3、活动范围内的广告、展板 4、宣传资料的准备 6、纪念品、抽奖奖品的设计制作或购买 7、活动现场接待物品 8、工作人员安排 9、活动工商、城管、派出所手续审批 五、活动方案 活动名称：“月圆、人圆、家园-----南宁奥园”开盘活动 活动目的： 1、 最大限度地展示项目优势，以本次活动的主要载体针对性吸引目标客户群来到现场，加大力度丰富和提升“”的定位引市场关注，扩大社会效应培养增进客户对项目的感情，维系客户对项目的关注，达到预定的销售效果。 implementation of corrective tasks for the new problems found in a timely manner into the special rectification and rectification category. In-depth summary of good practices and good experience in educational practice, good around the typical, continue to promote the rectification, to prevent repeated rebound, use of the results of the activities, timely organization look back again. The theoretical results, continuously consolidate and deepen and expand educational practice to achieve the system results, practical results. Three, the main problems and rectification measures focus on rectification goals, determined to honor the commitment rectification measures to build long-term mechanism style construction bureau Party, improve the ideological style The construction and working level, according to the list of issues to sort it out, with overall requirements to carry out the mass line of educational activities, focus on the implementation of the rectification, enhance team ability to discover and solve their own problems, focus on building a political firm, pioneering and innovative, wholeheartedly for the people, strive for unity, harmony, strong collective leadership a honest and clean. there lack of global awareness and innovation problem in carrying out the democratic centralism of the party. The party will discuss the main points of the 2014 Bureau of safety production and internal functional components in the