Princes’s__Love服饰营销计划书.docVIP

Princess’s Love服饰营销计划书 策划方案的背景 二、策划方案的目的 三、策划方案的目标 四、策划方案的主题 五、策划方案的实施 六、策划方案存在的问题 七、策划方案的预算 策划方案的背景 中国及世界服装市场现状分析 中国是世界上最大的服装生产和出口国，连续多年的高速增长，使得我国服装出口贸易在国际服装贸易中占有极重要的地位。但从今年上半年看，服装出口继续增长，再创新高，增幅仍有大幅提升。说明我国服装的出口竞争力是非常强的随着产品附加值的提高，服装强势品牌的崛起，服装行业始终是我国对外贸易的相对优势产业。 欧美品牌女装市场至今大约有百年历史，日本品牌女装市场也是从上世纪五十年代开始起步的，而中国女装品牌经营之路则是从上世纪九十年代初期才刚刚开始。所谓后来者居上，中国品牌女装市场正如中国经济一样，虽然起步较晚，但发展速度非常迅猛行业分析一般女士着装场a、参加正式聚会和宴会b、平时上班c、外出逛街女士着装目的 　　a、礼貌 　b、工作需要c、保持形象　、漂亮 女士着装品牌状况 　　a、 健康、b、自然、c、休闲、d、时尚 购买情况 　　a、喜欢、爱不释手 b、爱人、朋友赠送c、款式和颜色适合自己的品位 implementation of corrective tasks for the new problems found in a timely manner into the special rectification and rectification category. In-depth summary of good practices and good experience in educational practice, good around the typical, continue to promote the rectification, to prevent repeated rebound, use of the results of the activities, timely organization look back again. The theoretical results, continuously consolidate and deepen and expand educational practice to achieve the system results, practical results. Three, the main problems and rectification measures focus on rectification goals, determined to honor the commitment rectification measures to build long-term mechanism style construction bureau Party, improve the ideological style The construction and working level, according to the list of issues to sort it out, with overall requirements to carry out the mass line of educational activities, focus on the implementation of the rectification, enhance team ability to discover and solve their own problems, focus on building a political firm, pioneering and innovative, wholeheartedly for the people, strive for unity, harmony, strong collective leadership (a honest and clean.) there lack of global awareness and innovation problem in carrying out the democratic centralism of the party. The party will discuss the main points of the 2014 Bureau of safety production and internal functional components in the lab