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Study on the Tourism Industry Competitiveness of Nanyue Economic Zone.doc

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Study on the Tourism Industry Competitiveness of Nanyue Economic Zone.doc

Study on the Tourism Industry Competitiveness of Nanyue Economic Zone [a] Hengyang Finance Economics and Industry Polytechnic， Hengyang 421002， Hunan， China. [b] Hunan Institute of Technology， Hengyang 421002， Hunan， China. * Corresponding author. Received 17 October 2012； accepted 20 February 2013 Abstract This paper analyzed the subjects of tourism development of Nanyue economic zone， such as production elements， demand status， related and supporting industries， enterprise， government and opportunities， and points out that the Nanyue economic zone tourism industry competitiveness support elements and restricting factors， and puts forward some countermeasures on how to improve the competitiveness of the industry of tourism Nanyue economic zone. Key words： Nanyue economic zone； Tourism industry； Competitiveness model DAI Min， CHEN Xiaoliang （2013）. Study on the Tourism Industry Competitiveness of Nanyue Economic Zone. Cross-Cultural Communication， 9（1）， -0. Available from： http：///index.php/ccc/article/view/j.ccc.1座机电话号码0130901.Z1231 DOI： http：///10.3968/j.ccc.1座机电话号码0130901.Z1231. 1. OVERVIEW ON THE TOURISM INDUSTRY OF NANYUE ECONOMIC ZONE “Nanyue economic zone” is the core district of Hengyang city. In order to put forward the settlement of urban and rural coordination development， Hengyang government takes a through the regional overall development， drive and promote large Hengshan region comprehensive， coordinated and sustainable development of the new road， and create conditions gradually realize construction “big Hengshan” development goals. Mount Hengshan as Hunan tourism one of core brands and leading in southern Hunan tourism layout belongs to build international tourism products target， it also and the municipal government proposed world-class， culture form， distinctive goal together. Tourism market demand diversity and religious market continued growth will give Nanyue bring greater market， Beijing-Zhuhai multiline， HengYang high-speed， high-speed HengYue