新媒体广告受众二次传播研究.docVIP

新媒体广告受众的二次传播研究 摘要：本文通过对新媒体与新媒体广告的解读，解释了新媒体广告的二次传播的概念，从而引出了新媒体广告受众在新媒体二次传播中占据的重要位置。通过内容植入广告的例子，分析了在新媒体广告中受众对二次传播的影响以及所起的重要作用。 关键词：新媒体广告 二次传播 受众 新媒体与新媒体广告 （一） implementation of corrective tasks for the new problems found in a timely manner into the special rectification and rectification category. In-depth summary of good practices and good experience in educational practice, good around the typical, continue to promote the rectification, to prevent repeated rebound, use of the results of the activities, timely organization look back again. The theoretical results, continuously consolidate