试论公益广告招之《节能减排》.docVIP

试论公益广告招贴之《节能减排》 伴随着社会发展，物质水平的提高，我们人类生存的地球环境也逐渐遭到严重破坏，大面积的森林被乱砍乱伐，水资源遭到严重的污染，水质恶化，给海洋的生物生存带来威胁。人口的不断增加，大气、森林、河流的破坏程度明显加重。由于生活水平的提高，人们对也提出要求，为此，人们必须保护好绿色的生存空间，面对如此大的重任，公益广告招贴则起到相当大的作用。通过公益广告的宣传，来警示人们增强生态环保的意识，才能有助于生态环境向好的方向发展。公益广告招贴节能减排 Abstract Characteristics compared with other forms of advertising, with a large screen area, wide-ranging, rich in artistic expression, and strong hyperopia effect. The poster is a screen full of information and intelligence, it has a unique design approach and emotional, outstanding bills can cross national borders, Cuxitanxin, mutual understanding. Accompanied by social development, substance raising the level of the current, we human beings to survive Earths environment has gradually been severely damaged, large areas of forest deforestation, water resources was a serious pollution, deterioration of water quality to marine creatures to survive with to threaten. The increase in population, the extent of the damage of the atmosphere, forests, rivers significantly worse. Due to the improvement of living standards, energy saving requirements, people must protect the green living space, the face of such heavy responsibility, public service advertising posters play a considerable role. Through public service advertising campaign to alert people to enhance the ecological environmental protection awareness, in order to contribute to the development of ecological environment in the right direction. Keywords: Public; Advertising posters; Energy saving 目 录 I Abstract I 前 言 1 1.招贴的概念与功能 2 1.1招贴的概念 2 1.2招贴的产生与发展 2 1.3招贴的流派与风格 3 1.4招贴的功能 3 1.5解析选题确定 4 1.6《节能减排》平面招贴设计的功能 5 2.《节能减排》平面招贴策划 6 2.1《节能减排》设计理念 6 2.1.1设计理念与调研资料相结合 6 2.1.2确立设计主旨 7 3.《节能减排》平面招贴设计构思与方法说明 8 3.1《节能减排》主题广告要素分析 8 3.2《节能减排》主题广告设计构思 8 3.2.1《节能减排》色彩确立 8 3.2.2《节能减排》字体设计 9 3.2.3《节能减排》图形分析 9 3.2.4《节能减排》文字分析 10 3.2.5《节能减排》整体构图 10 3.3优秀作品的设计分析 10 4.结论 12 致 谢 13 参考文献 14 前 言 公益广告作为宣传的一种手段，承担着重大的责任，就是要向受众传达对其有益的社会观念。公益广告是指，“不以营利为直接目的，采用艺术性的表现手法，向社会传播对其有益的社会观念的广告活动，以促使其态度和行为上