9月份市场调研工作计划.docVIP

金起点教育 龙口西校区 8月份市场调研分析及9月份工作计划方案 策划：林世盛 日期：2010年8月 目录 目标市场分析 附近学校位置及计划 附近小区位置及计划 附近大型商圈位置 附近竞争对手数量及计划 派单、扫楼计划 摆点推广计划 太阳伞安置计划 门店硬件配置计划 9月份经费预算 目标市场分析 1. 目标市场规模：龙口西校区周边属于中高档住宅区以及政府机关官员。 2. 目标市场结构：20% 外国人、80% 资产过百万居民 3. 消费者购买行为：50% 师资、30% 环境、20% 价格 附近学校位置及计划 1. 47中学（天誉华庭对面 龙口东路63号龙口东路401 天河区龙口东路19号广州市天河区华阳小学天河东路信成南街20号华阳小学林和东路118 龙盛街22 龙口西路338号天河北路与龙口西路交汇处天河北路610号金海花园侧龙口西路329 天河北路577号至581号 天阳路华标广场鸿翔大厦鸿景园馨怡花苑广州市天河区华阳小学华阳小学 and due diligence evaluations article 22nd head office, branch jurisdiction , risk management, marketing management branch within the Departments credit business person assumed responsibility for the supervision and inspection and due diligence evaluations. Article 23rd, Head Office, branches jurisdiction , risk management, Marketing Management Department through on-site and off-site inspection, investigation report, interviews with investigators for pre-loan investigation work by way of conducting supervision and inspection, quality evaluation pre-loan investigation work, and based on the evaluation results, the implementation of diversity management. 24th the control and inspection a the implementation of the credit system: there is no breach of credit policy relating to the granting of credit and the head office; B dual credit rating: timeliness of ratings, whether the provisions of the rating, rating results are accurate; C the survey contents: data collection is complete, report writing is comprehensive, indicators analysis is objective, real, conclusions and the facts are consistent and reasonable; D double implementation of investigations system: practical implementation of double system; E other supervision and inspection of the contents. 25th due diligence evaluation offices and branches jurisdiction , risk management, Marketing Management Department agreed to carry out pre-loan investigation supervision and inspection work, evaluate whether investigators due diligence to determine whether the exemption shoul