关于重庆红酒市调研报告.docVIP

关于重庆红酒市场的调查报告 调查目地：了解重庆市场进口红酒基本竞争格局和发展趋势，探寻未来发展方向。 调查对象：江北区，渝北区，渝中区，九龙坡区，南岸区，沙坪坝区等区域的重点品牌酒窖（富隆，佰酿，德法，香颂，名庄传奇，柏艮斯，词典，葡丽思，爱尚）和部分卖场（新世纪，家乐福，卜蜂莲花）及餐饮集中地（新天地） 调查方法：实地走访，网络收集。 前言 网络资讯：重庆2012年全市酒类共计消费125亿元，其中红酒就占了15%。目前重庆红酒市场主要消费渠道为：商超、专卖店（酒窖）、烟酒专卖店、酒楼、宾馆、各种类型的餐饮、西餐厅、酒吧、会所等。行业趋势：随着红酒市场容量逐步增长，消费力的攀升，加之进口酒商的推广力度，令高端价位进口葡萄酒份额逐渐扩大，进口葡萄酒代理商已经加快直营专卖店、特许加盟店、大卖场、会员制、团购等销售形式的步伐。进口红酒由于价格因素，很难在以中低消费为主流的商超、餐饮与国产酒拼抢，夜场由于加价率普遍在100－150％左右，对高价位酒是个很大的限制。因此，专卖店、、、高级酒店以及供经销商底价操作等常规形式仍是高现阶段主要销售渠道。除了买店专营外，买断餐饮酒楼的专场权，也是各品牌在重庆餐饮渠道盛行的一种方式以干红为主，占据90%以上份额。值得一提的是气泡酒的销量正在逐年增长，来自法国香槟产区的气泡酒(多用于婚礼、生日、聚会等欢庆场合)。真广和引导正确的消费观念，建立文化和观念壁垒来从产品口感，葡萄酒知识、等等多方面多层次去体验2013-3-31 the same direction of rotation 90 ° or 180 ° for; after each disc rotor when measuring position alignment of the two half coupling constant, should also be in terms of accuracy and consistency. Surface deviation measurement, must in every 180 degrees corresponding to the two radii are equal to each other in order to eliminate errors caused by movement of the rotor. Only a support bearing of the rotor, WA couplings, such as the use of temporary leave the Center, should pay attention to keep the rotor in the measuring process in the center of the bearing oil retaining the nest does not change. Steam oil block, there should be sufficient clearance between the rotor and, in rotors make sure rotor is not on the block or seal oil. At the time of measurement, connections are not allowed between two rotors, each in a free State. Not allowed in case of assembled sleeve, Center work on the toothed coupling. Coupling tool should have adequate stiffness, installation must be secure and reliable. Coupling Center using a dial indicator, the table should be put in prison and avoid touching, to ensure correct measurement. Coupling disc after a week to return to the original position, circumference of dial gauge reading should be able to go back to the original value. When measuring the clearance of end, into the feeler of the gap should